Wednesday 30 May 2012

Evaluation

Throughout the PPD module I have struggled to promoted myself and my design practice. Perhaps it is due to my lack of confidence that I neglected responsibilities such as self branding and creating promotional material. Whenever I look around the studio I see people improving, getting better day by day. It's incredibly disheartening to feel as though I am the one being left behind.

My two weeks at Hallmark where a shock to the system. I had always considered myself a 'mac monkey', someone who likes to be told what to design. As long as I don't have to think up a clever concept, or propose ground breaking ideas then I always assumed I'd be happy. However, after sitting at a desk for two weeks illustrating non stop I realised it wasn't the career path for me either. It was a rude wake up call, and I still don't think I have recovered.

Nevertheless I am lucky to have several resources at my disposal, including screen printing equipment, and therefore intend to continue to design, but only in my spare time. I am not driven by money, or status, I simply want a job that I am content with, something that makes me happy. I personally feel working 9-5 in a graphic design studio is not that something.

In conclusion the PPD module has been useful in terms of discovering my limitations. I have used it to gain a real insight into what my future prospects look like, not 'pipe dreams' or unrealistic expectations.

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