Issues Raised:
Issues with legibility on the billboard posters
Create more visual variations
Action to be taken:
Create the webpages and iphone application
Complete Billboards
Colour experimentation
Screen Printing
General Feedback:
Thoroughly researched and problem has been based with a lot of facts figures and primary research which answer the problems related to the brief.
The poster ideas and the exploitation of the websites and iphones was an idea everyone liked, and added another digital modern direction to our campaign.
There were no real drastic issues raised, instead we were told to carry on with the development of the posters and applications, and to change the typeface used on the poster so it was more legible from a distance.
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